Marketing metrics that matter the most to brand, business and managers
You’re not failing because of a lack of data.
You’re failing because of the wrong data.
It’s easy to fall into the trap of tracking everything. Clicks. Likes. Impressions. Time on site.
But let’s be honest: do any of those pay your bills?
In a world overflowing with dashboards and analytics tools, the real challenge isn’t getting access to data—it’s knowing which numbers lead to action.
Vanity vs. Value: The Metric Divide
Some metrics look good in meetings. They make you feel like progress is happening.
But they’re just noise if they don’t influence customer behaviour, drive sales, or improve ROI.
We call these vanity metrics. They’re easy to measure but hard to act on.
Instead, focus on value metrics—the ones tied directly to your business goals, like:
✅ Customer acquisition cost (CAC)
✅ Conversion rate by channel
✅ Lifetime value (LTV)
✅ Return on ad spend (ROAS)
✅ Email click-to-conversion rate
Ask Yourself: What Do I Do With This Number?
A good metric doesn’t just inform. It guides.
If you can’t clearly answer, “What will I do differently based on this result?”
—then it’s time to switch focus.
From Numbers to Navigation
At Digital Outcomes, we help businesses cut through the noise.
We don’t just hand you dashboards—we help you ask better questions:
- What’s the real behaviour behind this spike?
- What friction is this number hiding?
- What does this trend suggest about next quarter?
Because insight without action is just data.
Ready to Stop Measuring and Start Moving?
Your business doesn’t need more reports, It needs direction. focus and confidence in what comes next.
Let’s talk about how to identify the numbers that move the needle—so you can spend less time measuring, and more time growing.
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