[vc_row][vc_column width=”1/4″][service style=”style2″ title=”Consultancy” image=”2430″ button_text=”Consultancy”]Our consultancy services are meant to give business outcomes, this means that we can provide the solution in all leve’s[/service][/vc_column][vc_column width=”3/4″][title]Digital Transformation as key to leverage business outcomes[/title][vc_column_text css_animation=”none”]There are many definitions of Digital Transformation, but the goal is thriving Digital Outcomes to people, community, business with real value.
The new consumer is a tech savvy and are connected 24/7 and communications allows them to buy, rate and support or compliant
Digital Maturity
Digital Maturity will help companies access their starting point to the path of digital transformation. Measuring and benchmarking will help understand key points that need improvement and innovation.
The ROPO challenge
The ROPO (research online purchase online) are challenge to companies consistently communicate with the same prices and features, companies need to know and connect consumers online that go offline to maintain personalization of their communication. But there is already consumers that go to flagship stores to try and fit the product and then consumers go online to buy. Measurement must foresee these cases to attribute correctly to the right channel.
Studies from Google about ZMOT and marketing-attribution through multi-channel can show us multi interaction in social media, organic and paid search, ads, direct traffic.
New channels
These new channels called now omni-channels are exposed to more consumers, the companies now need to be assertive and communicate to the consumer in the personalized way.
Digital Outcomes
Will be your driver to fuel your innovation and Digital Maturity in a business landscape that need to do the Digital Transformation inside company (staff) to the outside the customer needs and suppliers demands[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
