Data-Driven Marketing Leadership

n today’s complex market, European marketing executives are feeling the pressure to deliver. But a recent study from McKinsey & Company and The CMO Survey sheds light on a powerful solution: a shift from passive ambition to proactive, data-driven action. Learn the five mindsets that separate the “outperformers” from the rest and how you can apply them to your own strategy, leveraging tools like generative AI and a focus on talent

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