Executive Summary In 2026, the LinkedIn algorithm has shifted its […]
Data-Driven Marketing Leadership
n today’s complex market, European marketing executives are feeling the pressure to deliver. But a recent study from McKinsey & Company and The CMO Survey sheds light on a powerful solution: a shift from passive ambition to proactive, data-driven action. Learn the five mindsets that separate the “outperformers” from the rest and how you can apply them to your own strategy, leveraging tools like generative AI and a focus on talent
Protect the Brand in an AI-first World
How CMOs Protect the Brand in an AI-first World: A […]
Align Business Goals with Marketing and Sales: A Strategic Imperative for CMOs
In today’s competitive business landscape, aligning business goals with marketing and sales objectives isn’t just desirable, it’s essential. This alignment ensures that all company efforts cohesively support overarching strategic priorities, leading to greater efficiency, improved customer satisfaction, and enhanced profitability.